For $1.5M+ Homeowner-Focused Service Companies
Marketing That Books Jobs, Not Just Leads
Most contractor marketing agencies hand you a spreadsheet of “leads” and call it a win. We build systems that put booked jobs on your schedule and revenue in your account.
Google Ads, conversion websites, call tracking, and reputation management - built for roofing, HVAC, plumbing, electrical, and concrete contractors.
Why Most Contractor Marketing Falls Flat
Most marketing agencies that work with contractors fail because they treat home service businesses like every other client. They run the same broad campaigns, send traffic to generic pages, and report on vanity metrics that have nothing to do with booked jobs or revenue.
What You're Probably Dealing With
- ✕Your agency reports clicks and impressions, but you can't tell which campaigns actually book jobs
- ✕Cost per lead keeps climbing but close rate stays flat - because the leads aren't qualified
- ✕Your website looks nice but doesn't convert because it loads slowly and buries the phone number
- ✕You're spending $5K–$15K/month on ads and can't tell whether it's making you money
- ✕Your marketing partner doesn't understand seasonal demand, storm cycles, or how dispatch scheduling works
What It Looks Like When It Works
- Every lead is tracked from ad click to booked job, so you know your true cost per acquisition
- Your phone rings with homeowners who already need your specific service in your service area
- Your website loads in under two seconds, features prominent click-to-call, and converts at 8–12%
- A dashboard shows exactly which dollars produced which jobs, updated in real time
- Campaigns adjust for seasonal peaks, storm response, and market expansion automatically
The Math Behind Better Marketing
Contractors who work with us book more jobs at a lower cost per acquisition. The numbers are straightforward - here is what happens when your marketing system actually works.
Average job value across our contractor clients
Additional booked jobs per month with optimized campaigns
Additional monthly revenue from those five extra jobs
Five more booked jobs per month at $9,400 average ticket is $47,000 in additional monthly revenue - $564,000 per year. When your cost per lead drops from $112 to $43 and your close rate improves because leads are properly qualified, the return on your marketing investment stops being a question and starts being obvious.
How We Get You Booked
We don't sell 12-month retainers and hope for the best. Every engagement starts with a rapid diagnostic and follows a structured sprint model designed to produce results in 60 days or less. This is our Local Demand Sprint framework - built specifically for home service contractors who need jobs, not just leads.
Half-Day Workshop
Week 1 - Discovery & Strategy
We spend half a day with you and your team mapping your service areas, reviewing your current campaigns, auditing your website conversion path, and documenting your ideal job profile. We pull actual data from your Google Ads account, your CRM, and your call logs to build a complete picture of where money is being wasted and where the fastest opportunities are.
- Full ad account audit with waste analysis
- Website conversion path review
- Service area and competitor landscape mapping
- Revenue and lead source documentation
Quarter Plan
Week 2 - Build & Launch
Based on the workshop findings, we deliver a 90-day execution plan with specific campaign structures, landing pages, keyword targets, and budget allocations. Then we build it. New campaigns go live, landing pages launch, call tracking is installed, and your dashboard starts populating with real data. No three-month “onboarding period” - we move fast because your revenue depends on it.
- Campaign architecture with service/city segmentation
- Dedicated landing pages for each service + market
- Call tracking and CRM integration setup
- Real-time reporting dashboard deployment
Execute + Optimize
Weeks 3–12 - Scale What Works
This is where most agencies coast. We don't. Every week, we review which campaigns are producing booked jobs (not just leads), cut what isn't working, and double down on what is. We adjust bids, test new ad copy, refine landing pages, and expand into adjacent service areas or markets as performance proves out. You get a weekly report tied to real revenue, not a monthly PDF of impressions.
- Weekly optimization based on booked-job data
- A/B testing on ads, landing pages, and offers
- Market expansion as core areas stabilize
- Bi-weekly strategy calls with your team
What We Build for Contractors
Every contractor has different needs depending on their trade, market size, and growth stage. These are the core systems we deploy - each one designed to produce measurable, trackable results tied to booked jobs and revenue.
Local Demand Capture
Google Ads, Microsoft Ads, and Meta retargeting campaigns engineered to capture homeowners actively searching for your services in your service areas. We build service-specific, city-specific campaigns with tight geographic targeting - not broad, state-wide campaigns that waste budget on areas you don't serve. Multi-market expansion is built into the framework so you can grow into new territories as your core markets stabilize.
Conversion-Ready Websites
Your website is the bridge between ad click and booked job. If it loads slowly, hides the phone number, or doesn't have dedicated landing pages for each service and city, you are paying for clicks that never convert. We build mobile-first contractor websites that load in under two seconds, feature prominent click-to-call buttons above the fold, and include fast booking forms that integrate directly with your dispatch system.
Booking & Reputation Engine
Leads are worthless if they don't convert to booked appointments. We install call tracking with dynamic number insertion so every inbound call is attributed to the marketing channel that generated it. We set up automated review request sequences that trigger after completed jobs, building your Google Business Profile rating systematically. And we integrate with ServiceTitan, Housecall Pro, Jobber, or your existing dispatch system so leads flow directly into your scheduling workflow.
Revenue Visibility
You should never have to wonder whether your marketing is working. We build custom dashboards that connect your ad spend to phone calls, booked appointments, and closed revenue. You see cost per lead, cost per booked job, and return on ad spend by channel, by service, and by market - updated in real time. This is source-to-booking-to-revenue clarity that lets you make decisions based on data, not gut feel.
Built for Home Service Companies That Are Ready to Scale
We work with established contractors - not startups and not one-truck operations. Our systems are built for companies doing $1.5M or more in annual revenue that need predictable, scalable marketing to get to the next level. If you are a contractor who already has a team, has existing revenue, and is ready to invest in growth, this is for you.
Roofing
HVAC
Plumbing
Electrical
Concrete
Excavation
The Wasted Ad Spend Problem
Here is what we hear from almost every contractor who comes to us: “I've been spending $5,000–$15,000 a month on marketing for the last year and I have no idea if it's working.” They have an agency that sends a monthly report full of impressions and click-through rates, but nobody can tell them how many of those clicks turned into booked jobs or how much revenue those jobs produced.
The root cause is almost always the same: the agency is running broad campaigns with loose geographic targeting, sending all traffic to the homepage instead of dedicated landing pages, and has no call tracking installed. Without call tracking, there is no way to attribute phone calls to specific campaigns. Without dedicated landing pages, conversion rates are half what they should be. Without tight geographic targeting, 30–40% of your budget is going to areas you don't even service.
We fix this in the first 30 days. Our free marketing audit identifies exactly where money is being wasted, and our Local Demand Sprint restructures everything around booked-job attribution - so every dollar you spend is tied to a measurable outcome.
Real Results From Real Contractors
We measure success in booked jobs and revenue - not clicks, not impressions, not “brand awareness.” Here is what happens when contractor marketing is built right.
Case Study
Greenlee Roofing
Residential roofing contractor - Colorado
Greenlee was spending $8,000/month on Google Ads with a generalist agency and getting $112 cost per lead with no visibility into which leads actually booked. We restructured their campaigns with city-level targeting, built dedicated landing pages for roof replacement and storm damage, and installed call tracking. Within 60 days, cost per lead dropped to $43, booked jobs increased 37%, and they built a six-month backlog.
Read Full Case StudyExpanding Into New Markets Without Losing Focus
Once your core market is producing consistent results - stable cost per lead, predictable job flow, and positive ROAS - the natural next step is geographic expansion. Many contractors try to expand by simply increasing their targeting radius, which dilutes campaign performance and inflates cost per lead across the board.
We take a different approach. Each new market gets its own campaign structure, its own landing pages, and its own budget. This means your Denver campaigns don't get diluted when you expand into Colorado Springs. Each market is measured independently so you know exactly what it costs to acquire a customer in each territory and can make informed decisions about where to invest next.
Market-Specific Campaigns
Dedicated campaigns for each service area with localized ad copy, landing pages, and budget controls. No bleed between markets.
Independent Measurement
Each market has its own cost per lead, cost per booked job, and ROAS tracking - so you know which territories are worth scaling.
Staged Rollout
New markets start with controlled budgets and scale based on performance data - not guesses. Proven before you overcommit.
Contractor Marketing FAQs
How much should a contractor spend on marketing?
Most contractors doing $1.5M–$10M in annual revenue should invest 5–8% of gross revenue in marketing, split between ad spend and agency management. For a $3M roofing company, that typically means $12,000–$20,000/month total - roughly $8,000–$14,000 in ad spend and $4,000–$6,000 in management and creative. The key is not spending more, but spending smarter. We've taken clients from $112 cost per lead down to $43 without increasing total spend - just by restructuring campaigns, tightening geographic targeting, and building landing pages that convert. If your current agency is charging you a management fee and you can't tell which campaigns are booking jobs, you're likely overspending on the wrong things.
What's the best way to get more leads for my roofing or HVAC company?
The fastest path to more booked jobs is capturing existing local search demand with Google Ads and Google Local Services Ads, then retargeting website visitors with Meta (Facebook/Instagram) ads. Homeowners searching 'roof replacement near me' or 'AC repair [city]' are ready to buy - you just need to show up first and make it easy to call or book. We pair that with a conversion-optimized website that loads in under two seconds, features prominent click-to-call buttons, and has dedicated landing pages for every service and city you cover. This combination typically generates results within the first 30 days, with cost per lead stabilizing around weeks 6–8 as the campaigns optimize.
How quickly can I expect results from digital marketing?
With paid media (Google Ads and Meta Ads), you should see leads within the first 1–2 weeks after launch. However, it takes 30–60 days for campaigns to fully optimize as the algorithms learn which searches, audiences, and ad variations convert best for your market. Our clients typically see a 20–37% increase in booked jobs within the first 60 days. SEO is a longer play - expect meaningful organic traffic gains in 3–6 months, with compounding returns over time. We focus on paid media first because it generates immediate revenue you can reinvest, then layer in SEO and content for long-term, lower-cost lead generation.
Should contractors use Google Ads or Facebook Ads?
Both, but for different purposes. Google Ads captures high-intent demand - homeowners actively searching for services you offer right now. This is your primary lead engine and where most of your ad budget should go (typically 60–70%). Facebook and Instagram ads are best for retargeting (showing ads to people who visited your website but didn't call), brand awareness in new markets, and promoting seasonal offers. The mistake most agencies make is treating them as interchangeable. We build integrated campaigns where Google captures demand and Meta nurtures it, which consistently produces lower overall cost per booked job than either channel alone.
Why isn't my current marketing agency getting results?
The most common reasons we see when auditing contractor marketing accounts: the agency is running broad geographic targeting instead of tight service-area campaigns, they're sending all traffic to your homepage instead of dedicated service/city landing pages, they have no call tracking so they can't tell which campaigns actually produce calls, and they're reporting on clicks and impressions instead of booked jobs and revenue. Many generalist agencies also don't understand seasonal demand patterns for home services, so they don't adjust budgets or messaging for storm season, pre-winter HVAC rushes, or spring renovation cycles. We fix these issues in the first 30 days and typically cut cost per lead by 40–60% just by restructuring what's already there.
How do I track which marketing channels are actually booking jobs?
You need three things: call tracking with dynamic number insertion on your website, a CRM or job management system that logs lead source, and a dashboard that connects ad spend to booked revenue. We install call tracking that assigns unique phone numbers to each marketing channel (Google Ads, organic search, Facebook, direct) so every call is attributed to the source that generated it. We then integrate with your dispatch or CRM system - ServiceTitan, Housecall Pro, Jobber, or whatever you use - so you can see not just leads, but which channels produce jobs that actually close. This gives you a clear cost per booked job for every dollar you spend.
Start With a 30-Minute Diagnostic
Not a sales pitch. We spend 30 minutes reviewing your current marketing, identifying the biggest leaks in your ad spend, and showing you exactly where the fastest revenue opportunities are. You'll leave the call with a clear picture of what's working, what's wasted, and what to fix first - whether you work with us or not.
Ad account audit
We pull real data from your Google Ads, Facebook Ads, and analytics to identify waste and opportunity
Website conversion review
Quick assessment of your site's speed, mobile experience, and conversion path
Competitive landscape
How your online presence compares to top competitors in your service areas
90-day action plan
A prioritized roadmap of the three to five changes that will have the biggest impact on your booked jobs
Available for contractors doing $1.5M+ in annual revenue. We'll follow up within one business day.
Request Your Free Diagnostic
Tell us about your business and we'll prepare a customized analysis before our call.
Ready to Stop Wasting Ad Spend?
Get a free marketing audit. We'll show you exactly where your money is going, which campaigns are booking jobs, and what to fix first to lower your cost per lead and increase booked jobs within 60 days.
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