Marketing Insights
Strategies, benchmarks, and case studies for manufacturers and contractors who want marketing that actually drives revenue.
How We Cut Cost-Per-Lead by 70% for a Roofing Company
A detailed case study of how Carpenter Productions reduced Greenlee Roofing's cost-per-lead from $164 to $47, generated 127 qualified leads in 90 days, and achieved 6.2x ROAS.
Google Ads for Roofers: A Complete Guide
How to set up, manage, and optimize Google Ads for roofing companies. Includes keyword strategy, budgeting, landing page tips, and real benchmarks from roofing campaigns.
The Real Cost of Marketing for Manufacturers in 2026
How much should manufacturers spend on marketing? We break down budget benchmarks by revenue tier, where the money goes, and what ROI to expect in 2026.
Why Most Marketing Agencies Fail Manufacturing Companies
Most marketing agencies don't understand manufacturing sales cycles, technical buyers, or B2B attribution. Here's what goes wrong and what to look for instead.
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