Google Ads & Meta Ads for Manufacturers & Contractors
Paid media management that generates qualified leads at a predictable cost for manufacturers doing $1.5M–$50M and trades contractors doing $1.5M+. Our clients average 6x+ ROAS and $47 CPL because we optimize for revenue - not impressions, not clicks, not “brand awareness.”
What Does Paid Media Management for Manufacturers Include?
Paid media management for manufacturers and contractors includes Google Search Ads, Google Performance Max, Meta (Facebook and Instagram) Ads, retargeting campaigns, conversion tracking setup, landing page optimization, and weekly performance reporting - all managed by a team that only works in your industry and optimizes for revenue, not vanity metrics.
Most agencies hand you a dashboard full of impressions and click-through rates and call it a win. We don't. Every campaign we build ties directly to your CRM so you can see exactly which ads produced which leads, which leads became quotes, and which quotes became revenue. If we can't prove ROI, we fix it or we fire ourselves.
Google Search Ads
Capture high-intent buyers searching for your exact capabilities - 'custom CNC machining,' 'commercial roofing contractor near me,' 'metal fabrication services.'
Meta Ads (Facebook & Instagram)
Geo-targeted campaigns that reach homeowners, plant managers, and procurement teams in your service area with compelling creative and offers.
Retargeting & Remarketing
Follow up with every website visitor who didn't convert. Retargeting campaigns keep your brand top-of-mind and drive return visits that convert at 3–5x the rate of cold traffic.
Conversion Tracking & Attribution
Full-funnel tracking from click to closed deal. We set up GA4, GTM, Meta CAPI, offline conversion imports, and CRM integration so every dollar is accounted for.
We also handle the work most agencies skip: landing page strategy, ad creative direction, negative keyword management, audience exclusions, and the constant bid adjustments required to squeeze maximum value from every dollar. This isn't set-it-and-forget-it PPC. We actively manage your campaigns every week because manufacturing and trades markets shift with seasons, material costs, and local competition.
Why Google Ads Is the Fastest Path to Revenue for Manufacturers
Google Ads puts your business in front of buyers at the exact moment they're searching for what you sell. For manufacturers, that means showing up when a procurement manager searches “custom sheet metal fabrication” or when a plant engineer needs a specific tolerance machined part. The intent is already there - you're not creating demand, you're capturing it.
This is fundamentally different from social media advertising (where you're interrupting someone's scroll) or SEO (which takes months to rank). With Google Ads, a manufacturer can go from zero online lead generation to receiving qualified RFQs within two weeks. That speed matters when you have open capacity on the shop floor or a slow quarter to fill.
The key to making Google Ads profitable for manufacturing is campaign structure. Generic agencies dump every keyword into a single campaign and let Google's algorithm figure it out. We build segmented campaigns by service line, geography, and buyer intent level - separating someone searching for “what is CNC machining” (informational) from “CNC machining services Portland OR” (ready to buy). This structure is what enables the 6x+ ROAS our clients see.
The Manufacturer's Google Ads Advantage
- High-value contracts: A single converted lead can be worth $10,000–$500,000+
- Low competition: Most manufacturers aren't running ads, so CPCs are affordable
- Clear intent signals: Searchers use specific technical terms that indicate buying readiness
- Long customer lifetime value: A manufacturing client often becomes a recurring revenue stream
- Measurable ROI: Every lead can be tracked from ad click to signed purchase order
How Our Paid Media Process Works
We follow a proven four-phase process that takes your campaigns from audit to scale in 90 days. Every phase has clear milestones and measurable outcomes so you always know exactly where your investment stands.
Audit & Strategy (Week 1–2)
We audit your existing ad accounts (or assess the opportunity if you're starting fresh), research your competitors' ad strategies, map your buyer journey, and build a campaign architecture document. You'll know exactly which platforms, keywords, audiences, and budgets we're recommending - and why.
Build & Launch (Week 2–4)
We build your campaigns from scratch: ad copy, landing pages, audience targeting, conversion tracking, and bid strategy. We set up full-funnel tracking including GA4, Google Tag Manager, Meta Pixel with Conversions API, and CRM integration so every lead is attributed from first click to closed deal.
Optimize & Test (Week 4–8)
The first month of live data tells us what's working. We A/B test ad copy, adjust bidding, refine audiences, add negative keywords, and optimize landing pages based on real conversion data. This is where most agencies set autopilot - we accelerate. Weekly reports show you leads, CPL, and ROAS in real time.
Scale & Expand (Week 8+)
Once we've identified the winning campaigns - the keywords, ads, and audiences that consistently produce profitable leads - we scale them. Increase budgets on winners, kill underperformers, and layer in new campaigns (retargeting, Performance Max, Meta lookalike audiences) to expand your reach profitably.
Meta Ads for Trades Contractors: Filling Your Pipeline Year-Round
Meta Ads (Facebook and Instagram) generate leads for trades contractors at scale by targeting homeowners in your exact service area with compelling offers. Unlike Google Ads where you capture existing demand, Meta creates demand - reaching homeowners who need a roof replaced, an HVAC system upgraded, or a driveway poured before they start searching.
The power of Meta for contractors is precision targeting. We can show your ads exclusively to homeowners within a 25-mile radius of your shop who own homes built before 2000 (likely needing renovation), who have household incomes above $75K (can afford your services), and who have recently engaged with home improvement content. This eliminates wasted spend on renters, tire-kickers, and people outside your service area.
We run Meta campaigns alongside Google for contractors because the two platforms cover different stages of the buying cycle. Google catches the homeowner who already knows they need a roofer. Meta reaches the homeowner whose roof is 20 years old and hasn't thought about it yet - until they see your ad showing a completed project in their neighborhood. Together, they create a pipeline that produces consistent lead volume regardless of season.
Our Greenlee Roofing campaign is the proof: $47 cost per lead, 6.2x ROAS, and 127 qualified leads in 90 days using a combined Google and Meta strategy. That's a full schedule for a crew of 12.
Paid Media Results From Real Clients
These aren't hypothetical projections. These are verified results from manufacturers and trades contractors we work with right now.
Greenlee Roofing
Residential roofing contractor - Google Ads + Meta Ads
We restructured Greenlee's campaigns around geo-targeted search terms, launched Meta retargeting, and rebuilt their landing pages for speed and conversion. Within 90 days they had a full pipeline at a fraction of their previous cost per lead.
Read Full Case StudyDouble Diamond Fabrication
Metal fabrication manufacturer - Google Ads
DDFAB was running Google Ads in-house with a 2.8x ROAS. We restructured their campaigns by service line, built dedicated landing pages for each capability, and implemented offline conversion tracking. ROAS jumped to 6x+ and revenue doubled in the first quarter.
Read Full Case StudyPlatforms and Campaign Types We Manage
We manage campaigns across every major paid media platform relevant to manufacturers and contractors. Each platform serves a different role in your lead generation system, and we deploy them based on your industry, budget, and growth stage - not because we need to justify a bigger retainer.
Google Search Ads
High-intent keyword campaigns targeting buyers actively searching for your services. We build segmented campaigns by service line and geography with exact-match and phrase-match keywords that convert.
Google Performance Max
AI-powered campaigns that reach buyers across Google Search, YouTube, Display, Gmail, and Maps from a single campaign. Best for manufacturers with strong creative assets and broad geographic reach.
Meta Ads (Facebook & Instagram)
Geo-targeted lead generation for contractors and brand awareness for manufacturers. Precision audience targeting by location, demographics, interests, and behaviors. Includes lead form ads, traffic campaigns, and retargeting.
Retargeting & Remarketing
Cross-platform retargeting that follows every website visitor with relevant ads. We segment retargeting by page visited, time on site, and funnel stage for maximum conversion rates.
YouTube Ads
Video ad campaigns that showcase your facility, team, and completed projects. Ideal for manufacturers who invest in video production - pre-roll and in-feed ads that build credibility with technical buyers.
Local Service Ads (LSAs)
Pay-per-lead ads that appear at the top of Google for contractors. Google-guaranteed badge builds instant trust. We manage your LSA profile, budget, and lead quality disputes.
Why Manufacturers and Contractors Choose Carpenter Productions Over Other PPC Agencies
You've probably been burned by an agency before. Maybe they showed you impressive dashboards but couldn't tell you how many actual jobs those clicks turned into. Maybe they locked you into a 12-month contract and delivered cookie-cutter campaigns. Here's how we're different.
Industry Specialization
We only work with manufacturers and trades contractors. We don't manage ads for dentists, restaurants, or e-commerce stores. This means every campaign we build benefits from hundreds of prior campaigns in your exact industry.
Revenue Attribution, Not Vanity Metrics
We track every lead from ad click through your CRM to closed revenue. You'll see which campaigns, keywords, and ads produced actual dollars - not just clicks and impressions.
No Long-Term Contracts
We work on 90-day engagement cycles. If we're not producing results, you can walk. We earn your business every quarter by delivering measurable ROI.
Real Production Background
Jackson Carpenter has a decade of production experience working with brands like Bob Goff, Patrick Lencioni, and OnePassion Ministry. We bring a creative edge that most PPC-only agencies can't match.
Full-Funnel Ownership
We don't just manage ads and point to your website as the problem. We optimize the entire path from ad to landing page to form to CRM to closed deal. If the landing page is leaking leads, we fix it.
Transparent Reporting
Weekly reports delivered every Monday. Monthly strategy calls. No jargon, no hiding behind acronyms. You'll always know exactly how your money is performing.
Paid Media Works Best When It's Part of a System
Paid media drives traffic. But traffic alone doesn't pay bills. The businesses that get the best ROAS from their ad spend combine paid media with fast websites, strong SEO, professional video, and automated follow-up. Here's how our services stack together.
Paid Media + Web Design
The best ad campaign in the world fails if it sends traffic to a slow, confusing website. We build dedicated landing pages for every campaign that load in under 2 seconds and are engineered to convert.
Web Design & CRO →Paid Media + Video Production
Video ads outperform static ads on Meta by 2–3x. We produce facility tours, project showcases, and testimonials that become your highest-performing ad creative across every platform.
Video Production →Paid Media + SEO
Paid media gives you immediate traffic while SEO builds a compounding organic pipeline. Together, they reduce your blended cost per lead over time as organic traffic grows.
SEO Services →Paid Media + AI Automation
Leads that aren't followed up within 5 minutes are 10x less likely to convert. Our AI automation ensures every lead gets an instant response, is routed to the right salesperson, and enters an automated nurture sequence.
AI Automation →Paid Media FAQs for Manufacturers & Contractors
How much does Google Ads management cost for manufacturers?
Management fees typically range from $1,500 to $5,000 per month depending on the number of platforms, campaign complexity, and ad spend level. Most of our manufacturer clients invest $3,000–$10,000/month in ad spend on top of management fees. We require a minimum $2,000/month ad spend to ensure enough budget to generate statistically meaningful results. Every dollar is tracked and attributed to leads and revenue in your CRM.
What ROAS should I expect from paid media for my manufacturing business?
For manufacturers, we target a minimum 4x ROAS within the first 90 days, with most accounts reaching 5x–8x ROAS by month six. Our best-performing manufacturer client (Double Diamond Fabrication) went from 2.8x to 6x+ ROAS after we restructured their campaigns. For trades contractors, ROAS tends to be higher - 6x–10x - because job tickets are large relative to lead costs. We set specific ROAS targets during onboarding based on your margins and average job value.
Do you manage both Google Ads and Meta Ads, or just one platform?
We manage both. For manufacturers, Google Search is typically the primary channel because your buyers are actively searching for specific capabilities (e.g., 'custom aluminum fabrication Portland'). Meta Ads are used for retargeting and brand awareness. For trades contractors, we often run both platforms aggressively - Google for high-intent search traffic and Meta for geo-targeted lead generation in your service area. We recommend the right platform mix during your free audit.
How quickly will I start getting leads from paid media?
Most clients see their first qualified leads within 1–2 weeks of campaign launch. The first 30 days are focused on data collection and optimization - testing ad copy, landing pages, audiences, and bidding strategies. By day 60, we've identified the winning combinations and begin scaling. By day 90, campaigns are typically running at or near target ROAS. We provide weekly reports from day one so you always know exactly where your money is going.
What's included in your paid media management service?
Full-service management includes: campaign strategy and architecture, keyword research and audience targeting, ad copywriting and creative direction, landing page recommendations, conversion tracking setup (including offline conversion imports), weekly performance reporting, monthly strategy calls, and ongoing bid optimization. We also handle the technical plumbing - GA4, GTM, Meta Pixel/CAPI, and CRM integration - so every lead is tracked from click to closed deal.
How is Carpenter Productions different from other PPC agencies?
Most PPC agencies are generalists who manage campaigns for restaurants, dentists, and e-commerce stores alongside your manufacturing account. We only work with manufacturers and trades contractors, which means we already know which keywords convert, which ad formats work, and which landing page structures drive the highest conversion rates in your industry. We don't need three months to 'learn your business' - we've already run hundreds of campaigns in your vertical.
Find Out What Your Ad Spend Should Actually Produce
Get a free paid media audit. We'll review your existing campaigns (or assess the opportunity if you're not running ads yet), identify wasted spend, and show you exactly what ROAS is achievable for your business.
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